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Global Marketing

Case: “Hong Kong Disneyland: Chinese Tourists’ Behavior and Disneyland’s Internationalization Strategy.” Textbook P.280-285

Instruction: Read the Case thoroughly ( I will show you pictures which p. 280-285), and Analyze the Hong Kong Disneyland Case by Answering the following Question in a double space. Do visit www.hongkongdisneyland.com – for more information about the company. Read also the textbook chapter 7 “Entering Global Markets” pp. 247-290 before your answer the Case Question ( I also will give u the chapter pictures).

Note: Organize your paper by first stating the question, then present your answer under the question.

Question: discuss, in detail, the appropriate international competitive product/service strategy for Hong Kong Disneyland. (2-3 pages). Remember, your answer to this question should provide solutions to possibly, all Hong Kong Disneyland’s Problems.

Note: DO NOT COPY information from the company’s website!!!!! Creatively, develop your own answer to the case question!!!

 

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