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Instructions – PLEASE READ THEM CAREFULLY

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted.

Assignment Question(s):

Weightage:05 marks

Learning Outcomes:

  • Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.
  • Explain issues pertaining to marketing environment both internally and externally.
  • Demonstrate an understanding of the global competitive environment and the changing marketing practices.
  • Ability to formulate marketing strategies that incorporate psychological and sociological factors that influence consumers.
  • Ability to carry out objective and scientific analysis of consumers’ needs and wants.

Assignment-1

CRITICAL WRITING

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

  • What variables need to be considered while developing a list of potential countries?
  • Describe the four steps a firm should take when it is considering going global.
  • Discuss at least three challenges that a company may face in the early period of expansion.
  • Describe the three main categories of market entry strategies.

Instructions for the students

  • This assignment is an individual assignment.
  • Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5)i will send to you the ch after add me
  • The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)
  • All students are encouraged to use their own words.
  • Referencing is necessary and student must apply APA Referencing Style.
  • Submit your Answers using the same format.

 

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