at the end of unit 2 a 1600 word paper is due that summarizes your research with respect to one of the following topics marketing ethics global marketing social media as a marketing tool

Unit 2: Marketing Plan Report 1

Overview

At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect to one of the following topics:

  1. marketing ethics
  2. global marketing
  3. social media as a marketing tool

Your research can consist of article reviews, internet research, etc. You must not violate Park University’s guidelines with respect to plagiarism.

Submission Format

  • Your paper must follow APA format. Include a title page and a reference page. Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
  • Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
  • Submit your paper to Turnitin via Canvas. Instructions are located here: How to submit a Turnitin Assignment (Links to an external site.)Links to an external site..
  • Ensure the originality of your paper. Your originality report from Turnitin should not be higher than 15%.

Textbook: Basic Marketing By: William Perreault, Jospeh Cannon and Jerome McCarthy

 

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