Using your business idea from the previous Business Environment, Innovation, and Entrepreneurship course, or a new idea with instructor permission, imagine you are an executive at the relevant company. You have decided to take this idea to the next level by producing a comprehensive business plan to present to senior management and potential investors in order to convince them to back the project. Your plan should focus on key elements of marketing and strategy, such as branding, customer base, existing resources and capabilities, pricing, and other factors that could affect the projectâ€s success. It should highlight the merits of the project based on a detailed internal analysis, showing how the idea fits with the companyâ€s mission and vision. Remember that a well-constructed business plan provides concise, accurate information that allows busy executives or investors to quickly grasp the essentials of your idea, the key need or want it addresses, and how you will meet that need or want.
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