Describe the history and core business of each company. 2. Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
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Past and future strategy ( Analyse in detail ) you may include some background information ( Economic / political / historical ) sufficient to enable the reader to fully uderstand the main body of the report but try to make your report contemporary and forward loking .
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Discuss the importance of research to your organization’s strategic marketing. There is primary and secondary research data. How would you use each in your strategic marketing efforts?


 

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