consider the plusses and minuses of Feedback/Survey tools like Home Depot, KFC, Subway, Marriott, Hilton, etc., use VS the fairly new process created by social media organizations such as YELP, TRIPADVISOR.
We of course know that potential customers have extremely easy access to these external social network feedback programs, though are they as useful, unbiased, have enough sample size to make them as useable and reliable to the companies (as their own feedback/survey) tools?
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