need assistance final paper 1
February 24, 2021
financial management 2944707 2 –
February 24, 2021

Levi Strauss sells the same products, Levis and Dockers, to multiple channels of distribution, from high-image (Bloomingdale’s) to low-image (Sears). What would you suggest as a distribution strategy so that the company can better differentiate its products by channel and not suffer brand confusion problems?


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