Management; Strategic management analysis of Kroger:
Strategic management analysis of Kroger:
Porter 5 forces of Kroger
The driving force of Kroger
It’s analysis about external forces change within an industry
the driving forces can’t be controlled by firm
the firm must respond to them
The recommendation : (Expand and improve）
1. Improve the visibility and differentiation of private brands through the sales method on e-commercial platform.
2. Integrate e-commerce platforms to give customers a better shopping experience. Big data analysis, analysis of customer behavior.
3.Increase employee loyalty. Employee turnover is high. Managers’ emotional management of employees, and the influence of team-building culture on employees, so that employees can properly participate in the company’s decision-making and find their own positioning.
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