For your final business plan you are combining ALL of the work you have completed thus far into one document. Each week you have completed a portion of your plan. Now it is time to put it all together into one final document. This should be in a format that you would submit to a potential investor, partner, bank for a loan.
Reminder: Your final business plan must include all 15 elements as outlined below:
1. Title Page and Table of Contents 2. The Executive Summary 3. Mission and Vision Statements 4. Company History (If you are purchasing an existing business or are looking to expand an existing business) 5. Business and Industry Profile 6. Business Strategy 7. Describe the venture’s product or service 8. Marketing Strategy 9. Location and Layout 10. Competitor Analysis 11. Description of Management Team 12. Plan of Operation 13. Financial Statements 14. Loan or Investment Proposal 15. Conclusion
Step 2: Executive Summary (not to exceed two pages)
Company name, address, phone numbers
Name (s), addresses of key people
Brief description of the business, its products and services, the customer problem they solve, and the company’s competitive advantage.
Brief overview of the market for your product or service
Brief overview of the strategies that will make your company a success
Brief description of the managerial and technical experience of the key players in the company
Brief statement of the financial request and how the money will be used.
Charts or tables of showing financial highlights
Step 8: Marketing Strategy
Problem to be solved or benefit to be offered
Other significant customer characteristics
Customer Motivation to buy
Market size and trends
How large is the market?
Is it growing or shrinking? How fast?
Sales force, size, and description of team
Advertising and Promotion (media used, costs, frequency, publicity plans)
Cost structure (fixed or variable)
Desired image in the market
Comparison against competitors prices
Gross profit margin
Distribution strategy (channels, sales techniques)
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