Important notes: (Deadline: 9th December at 11.00 AM) (Weightage: 25%) Plagiarism free work (0%)
· Exact 1000 words (Excluding title page & reference page)
· Executive summary
· Introduction & Background information
· Answers of case study questions by using appropriate titles
· Add new ideas and Recommendations.
· Minimum 12 references
· Add chart or models to link and justify answers.
· PESTEL or PORTER analysis
(1) Choose an industry you understand and explain how autonomous vehicles might impact that industry. Think about a to-be new opportunity autonomous vehicles enable and briefly explain your idea using Kim & Mauborges Eliminate-Reduce-Raise-Create Grid.
(2) Is autonomous driving technology a blue ocean opportunity? Why or why not?
(3) Use Autonomous Vehicles (AV) to illustrate the difference between disruptive and Blue Ocean Strategy, and to discuss the growth model in terms of market-creating strategy.
Written Communication Assessment 10%
Did not meet expectations
(grammar, word use, punctuation, mechanics)
inhibit readability Informal language, abbreviations and slang are used
Few grammatical errors
(3 or fewer per page)
Correct verb tense used
Paragraphs flow from
one to another Active
Free of grammatical errors
and misspellings Effective verb tense used; Uses phrases and
construction that delight as
well as inform the reader
Primarily active voice
Overall Effectiveness appearance/format
Not formatted to Specifications, Lacking professional appearance
Formatting is generally
Assigned format followed
Critical Thinking and Written Analyses Rubric 90%
Did Not Meet Expectations
Writing is not clear. It is
difficult to understand points
being made. The writing lacks
transitions, and few examples and/or illustrations are provided to support explanation or
Writing is generally well organized and understood. Transitions are used to facilitate clarity. Some examples and/illustrations are used to support explanation or recommendations.
Writing is succinct, precise,
effectively organized no ambiguity. Transitions, explanation and elaboration are extensive to elucidate points. Detailed illustrations and/or examples are used to support explanation & recommendations
Critical issues/questions are
omitted or ignored in the writing.
Most of the critical issues/questions are addressed in the writing.
All critical issues/questions
are addressed completely in writing
Ignores bias; Omits arguments
Misrepresents issues; Excludes data; Includes but does not detect inconsistency of
information; Ideas contain
unnecessary gaps, repetition or extraneous details overlooks differences
Detects bias; Recognizes arguments; Categorizes content; Paraphrases data;
Sufficient detail to support conclusions and/or recommendations
Analysis includes insightful
questions; Refutes bias; Discusses
issues thoroughly; Critiques content; Values information Examines inconsistencies;
Offers extensive detail to support conclusions and recommendations; Suggests solutions/ implementation
Breadth of Discussion
Omits arguments or
perspectives; Misses major
Presents few options
Covers the breadth of the topic without being superfluous
perspectives; Thoroughly delves into the issues/questions;
Thoroughly discusses relevant facts
Elements of Reasoning
Fails to draw conclusions or
conclusions rely on authors
authority rather than strength of presentation; Draws faulty conclusions; Shows intellectual dishonesty
Formulates clear conclusions with adequate support
Assimilates and critically
reviews information, uses
reasonable judgment, and
provides balanced, well
There is little integration across the sections of the paper. Several inconsistencies or contradictions exist. Few of the issues, recommendation and explanations make sense; not well integrated.
Sections of the paper are generally well linked/connected. Only minor contradictions exist. Most of the issues, recommendations and explanations make sense and are well integrated.
All sections of the paper are
linked. There are no
contradictions in the
writing. All issues,
explanations make sense
and are well integrated
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