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More Details are showed in the uploaded files. 

Your task in Application Journal 1 is to apply each of the marketing concepts attached to a real world example. 

You have one single-spaced page using New Time Roman 12 font to (1) introduce me to the organization, (2) the marketing concept, and (3) convince me that the company’s actions illustrate the marketing concept well. Just three paragraphs. The first two paragraphs should be short (two or three sentences). 

  1. The organization
  2. The marketing concept
  3. The example

Journal entries should be single-spaced and written in complete sentences. Please proof your entry for spelling and grammar. 

Reference materials should be attached.

Follow the requirement and write one page for each company.  Totally 4 pages. 

Here’s 4 companies’ link:

  1. http://www.bloomberg.com/news/articles/2015-07-24/danone-to-give-up-dumex-china-in-return-for-larger-mengniu-stake
  2. http://topics.nytimes.com/top/news/business/companies/general_electric_company/index.html
  3. http://www.usatoday.com/story/money/2015/10/07/gannett-buy-journal-media-group-280-million/73548926/
  4. http://www.nytimes.com/2015/02/24/business/media/chegg-is-shifting-its-services-to-focus-on-digital.html?_r=1

You need to read the file I upload.

NO Plagiarism. It must be upload to the Turnitin website. 

If you don’t follow the rules, I will withdraw it.

More Details are showed below: 

 

 

marketing_co.pdf

application_journal_instructions_.pdf

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